Remember the 50 year old grandma that Bowflex got to flaunt their product? That woman was HOT. Forget that she was 50, she was smokin' with a HOT body, not too skinny, and you could see the muscles. After seeing that commercial, I practically had my fingers on the phone to order me up some of that hotness. Realistically, I know that just working out on a Bowflex product won't make me look like the GILF, but the fantasy that Bowflex was selling was Jedi mind trick powerful. For days, I asked people if they had seen that Bowflex commercial, and everyone who did had the same reaction I did. We all got sucked into the Bowflex fantasy hook line and sinker.
Every Bowflex commercial I have seen has featured a female model who is slim yet very muscular, and not too buff. The Bowflex ladies are also attractive but they look realistic, and someone you might know like an aerobics teacher, a trainer, or a fitness consultant. The muscles are sexy, and it's a good message to send out.
Muscle weighs more than fat, but it burns 9x the calories, and it takes up less space, so it does not expand the body inches like the equal poundage of fat does. The muscle also gives you curves that starvation and deprivation never can. It would be wonderful if we could see more runway models with more muscle instead of more bones.