I saw a Nutrisystem commercial the other night, and there on the screen was this woman, about mid-late 30's, twirling around with glee, "I'm now a size 2, and I LOVE it!"
I'm checking her out, and I'm happy that she is happy. But, then the thought popped into the forefront of my consciousness, this lady is estatic because she's down to a size 2. In the Victoria's Secret size chart, their size 2, XS, is a 24.5" waist with 35" hips. A size 0, XXS, is a 23.5" waist with 34" hips. So people, this is WAY off from the average American woman who is a size 14, L, which in the VS size chart is a 31.5" waist with 42" hips. I use the Victoria's Secret catalog as a guide in this example because many of us wish we could look as luscious as these brassiere swooning babes.
I remember not too long ago watching the same kind of commercial, and the woman was ecstatic that she was a size 6. Even then, I thought a size 6 was small. Now the diet programs are plastering size 2 women as their "success" stories. When does it stop? Is the next "success" size in the negative numbers like a -2, one size below a 0. How about: "Wowie, I'm one buck and a spit, and I couldn't be more thrilled!"
I know the diet companies have to be aggressive in their promotion efforts to get new clientele because there are literally thousands of choices for consumers. But really, what is the smallest size are you going to go? In this scenario, the race for the diet companies to get richer is resulting in us feeling insecure and more desperate every day.