Ask.com "Become Anorexic" search result has a Special K cereal ad

I am sure, at least I hope that I am sure, that Kellogg's has no idea that one of their paid sponsored text ads for Special K cereal "Take the New Special K Challenge" on Ask.com has come up at the top of the heap in the Sponsored section for the search result "Become Anorexic." Oh yes! See. (click image for full size) When you click on the ad link, you are directed to the Special K site, and the first thing you see is the words Overindulge with a bunch of cereal tumbling down the screen. The irony.

I'm going to give Kellogg's the benefit of the doubt that they did not choose to associate their Special K cereal with the search term result "become anorexic" because their brand has a history of being healthful and positive.

Now, if I am wrong, and Kellogg's did choose to associate Special K cereal with the search result "become anorexic" then I have a serious issue with Kellogg's. I wrote to them to ask them about this ad. Anyone roaming around the blogosphere in Kellogg's Special K online advertising have anything to say?