Don't Die For a Diet

Don't Die for a Diet is a UK based site created in collaboration by AMV BBDO and Proximity London in conjunction with beat, "Beating Eating Disorders," a very helpful place that offers information on Help lines, support groups, events, and professional resources.

The Don't Die for a Diet site is designed for family, friends, and loved ones of those suffering from eating disorders. The site helps people learn more about eating disorders, how to spot the "signs", and how to get help for the family.

What I find most interesting about this site is that the primary collaborators are advertising and online media/marketing agencies. Bravo to them for using their creative talents and resources to help solve the problem, and help others.

To spread awareness, there is a Don't Die for a Diet campaign featuring press advertising and video. Check out all the press adverts here, and below is the video called "Scary Tale" which is extremely poignant. Check out the site Don't Die For a Diet. There's very useful stuff there.

Pub anorexie Dontdieforadiet Scarytale
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