I promise this is the last on the nonsense that is the Apple "Thinnovation" message for their ThinBook Air. In this clip, other notebooks now feel fat and unlovable because the "new it girl" is so much thinner. The truthiness of this video depicts our society's obsession with thin even if it is just a hunk of electronics. I couldn't help laughing in some parts because it really is sadly predictable sometimes.
In laptop world, their size 0 is now 3 lbs. Remember when people got excited about 5 lb laptops? Before Britney's next court appearance, a parade of other 3 lb notebooks will fly out of the woodwork ASAP as the rest of tech jumps on the "Thin is a Win" bandwagon.
And because I know tech so well, some marketing go-getter is pitching this idea, "At our press conference, let's hire some hot fashion models and have them walk on stage holding our 3lb laptop in its rainbow of colors. Better yet, can anyone find out how much Giselle or Heidi would cost?"
Whew! I feel so much better after that vent. Thanks for your patience. Ok, I'm done. Back to our regular more uplifting content.







