More people care about losing weight than keeping it off according to Google search

We are a culture constantly trying to get back into the skinny jeans. In fact, this is a glimpse into just how much we want to skinnify. I did a Google search for terms related to losing weight, and here's what I got (as of 5/5/08):

"losing weight":  9,170,000
"weight loss": 88,200,000
"diets": 29,500,000
"get thin": 302,000

When you search on Yahoo, the numbers are even higher. For example, "weight loss" gives you 195,000,000 results.

Now let's look at how many Google results come up for searches related to weight loss maintenance, basically, info to help you stay at your weight goal.

"weight loss maintenance": 65,600
"weight maintenance": 330,000
"keep the weight off": 420,000
"stay thin": 137,000

There's like about a 300% difference between the numbers for getting to a weight loss goal versus staying at that weight loss goal. Truthfully, how many people you know trying to lose weight have a good plan to keep that weight off once they get there? Most of us are so focused on just getting there that we'll worry about it once we get to our goal. This is why I believe there is a definite difference between weight loss and weight management mentality. Perhaps, because we don't plan for the long term, that's why we get into the yo-yo cycle in the first place, you think?