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Thoughts: Is curvaceous a trend? Calvin Klein thinks so

Evacalvinklein

Get ready for Calvin Klein's "Seductive Comfort" underwear featuring ads with curvaceous Eva Mendes. Tom Murry, president and chief operating officer of Calvin Klein Inc. says of the new campaign:

"This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman."

First thought in Steph's head: So Tom, really, insert foot in mouth. More Seductive Comfort ads with Eva.

Thoughts folks?

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