Today is Easter, and I hope all of you had a fabulouso time with the fam, friends, and loved ones. As I mentioned last week, I was going to announce something new Friday, but then I thought it better to do my megaphone thing on Easter because the new thing I'm about to tell you about in a sec is about rebirth and in a sorts rising from the dead for my blog business which is currently in the red and the impetus for all these changes.
We got some bummer news and awesome news.
First the bummer
From a business perspective, I had to make some hard decisions which basically came down to change or perish. We're in tough times, and I had to make some tough choices which includes my dear readers putting my 3 blogs Noshtopia, The Everyday Blogger, and Back in Skinny Jeans on hiatus for at least 8 weeks.Yes, bummer.
The 8-week hiatus will be an experiment for the new thing I'll be focusing on. At the end of the 8 weeks, I will re-evaluate everything. I figure experimenting is better than putting blogs on the chopping block.
Noshtopia and The Everyday Blogger will be radio silent for those 8 weeks, but Back in Skinny Jeans will go on reruns much like TV on summer hiatus where twice a week I will publish, "Best of BISJ" posts.
Because of the incredible momentum I have going on Twitter with 41k+ Followers, the Subscriber list for BISJ has nearly tripled in the last 2 months which is fantastic, but made it really tough to make the hiatus decision. I think the decision to do reruns instead of go radio silence will be beneficial for everyone including my Google page rank as Google bots no likey silence.
The 8-weeks of reruns for you new readers will be cool, and for you long timers, it will be a refreshing reminder.
The awesome news
I am going to leverage my success on Twitter and now make my Twitter activity the focus of my business, and have created a new blog, Everyday Tweet to support that Twitter focus. The theme of Everyday Tweet is helping people live more authentic lives in small ways. The tagline, "Tiny Actions. Doable Results."
Here in the FAQs, I go into more detail on my outlook on authentic living which includes what Twitter is and what all the hooplah is about and what topics Everyday Tweet will focus on which will really be an elaboration of what I've been doing on all the previous 3 blogs. Better Than Nothin' Tuesdays where we applauded you for making tiny changes was really the structural inspiration for Everyday Tweet as Tuesdays was always BISJ biggest traffic day of the week consistently.
I really believe people like micro content because it is short, easy, and instant in our short attention span culture, and so far I'm proving that I am really good at creating compelling and impactful micro content.
Yes, the concept of flipping platform focus is a bit of a radical idea, and I explain in depth in this post, "Change or Perish: When the Blogger "Flips & Condenses" The Blogging Strategy" where the idea came from.
Here's a visual of basically what I'm doing:
My trip to the Philippines was far more altering than I imagined. I share how I discovered that blogging is not my true love. Yes, *yikes!* But not to worry, I do love blogging and will not stop doing it, but unraveling what my true love is has helped me see my business and my life too through a whole different lens.
In that post I also go into the some of the mixed feelings I was having about my 3 blogs and all the work I have been doing on them and feeling more like 20/80 than 80/20, a frustrating place. As much as I have grown and evolved with Back in Skinny Jeans, I now feel limited by the topic range here in terms of a full time profession.
As I mention in that post, I feel very honored and grateful that I got to be a leading blogger in the healthy living and positive body niche. I paved the way for many women to start blogging about their own journey and I helped open the doors to many of you who felt alone in your struggles and feelings.
There is a better way to live where we can love and accept the uniqueness that is in each of us. And perhaps, that is all BISJ or at least my role in this blog was meant to do, be a Columbus or Magellan and find new lands and open the horizons for others. We'll see what happens in 8 weeks.
So there we have it. As usual, I am open to hearing any suggestions, comments, and insights you may have. I am a bit sleep deprived at the moment because I've been in launch mode pumping out content since last week, but I am amped and excited about this Twitter and Everyday Tweet experiment.
Amazing things can happen when you follow your bliss and never give up!