Lee jeans ads get soft pornographic with Lolitas

I'd like to know what kind of denim crack the folks over at Lee jeans in Australia were smoking when they approved this ad campaign. How did we go from studly cowboys to mock child porn? Yeah, yeah, whatever, the models are over 18 but the "illusion" that is being created in these ads is that of minors as sex objects with some pervert in the background taking their picture.

And by the way, the photographer in the ad is the real photographer, Terry Richardson whom Lee was rumored to pay $200,000 for his work, an enormous sum of money for picture taking in Australia. Lee describes this ad campain as "tongue in cheek, kitschy and over-exaggerated portrayal of classic denim poses".

The Australian Advertising Standards Board approved the ad campaign despite parental protests claiming that:

"The board (notes) that the woman is over 18, is fully clothed in attire that is fashionable amongst young women for summer, and that there is no nudity...The board also (notes) that consumption of this style of lollipop is now common amongst people over 18."

What about some damn common sense, and decency? There are more pictures of this ad campaign along with some extra pics not used in the ad campaign over at Flickr. This cheeky kitsch is just simply irresponsible, and makes me as a consumer thoroughly disappointed with Lee jeans.