The Nicoderm patch will save you from getting ugly

I have to give Nicoderm, the people who make the patch to help you stop smoking, some credit for being creative in getting us to use their CQ patch. The best way to scare any woman into using something is to tell her that you will save her from the uglies.

I find this new campaign for Nicoderm CQ "The Beauty of Quitting" sociologically interesting. Call me cynical, but I think people are far more motivated to quit something bad for them if it relates to their beauty as opposed to their health.

As an example, models smoke all the time because it helps them stay thin. They don't care that the ciggies can give them lung cancer. They are thin. But tell them that the smokes will wrinkle their skin and age them 10 years, watch them drop that pack of Marlboro's as fast as they drop pounds for fashion week.